Mobile retail apps drive in-store interactions

07/14/2014 | · MediaPost Communications

Shoppers' use of mobile applications in stores has almost doubled over the past year, according to CFI Group, and research from Point Inside finds that retailers' use of in-store-mode displays increases interactions with shoppers up to five times. Nearly half of consumers surveyed said they would pay slightly more to shop at a store with advanced mobile capabilities, including checkout, CFI Group reported.

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