Instant coffee accounts for more than one-third of retail brewed coffee consumed globally, and sales of instant brews have almost tripled since 2000. Sales approached $31 billion last year and are expected to rise to $35 billion by 2018, according to Euromonitor. Instant coffee is an easy entry point for coffee retailers in markets without a strong coffee-drinking tradition, Euromonitor analyst Dana LaMendola says.
Report: Instant coffee sees global growth
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