Consumers are being treated to a year of free, daily concert streams in an effort by Yahoo to boost its online video audience and by Live Nation to establish itself as a major player in online concerts. One challenge will be getting music fans to tune in for the hours-long concerts when most online video tends to be much shorter.
Yahoo kicks off online concert series
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA