IAB study reveals search engine advertising results

07/15/2003 | Advertising Age (tiered subscription model)

More than $200 million in online travel sales and 2 million financial services application submissions were racked up in the first quarter, an IAB and comScore Networks study reveals. Advertisers were enthusiastic about the paid-search sector, and nearly 90% said they would increase spending in the area next year.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY