FTC: Food advertising to kids is down

07/15/2005 | Advertising Age (tiered subscription model)

A Federal Trade Commission report timed to coincide with a two-day workshop exploring possible links between food marketing and childhood obesity found children were exposed to 33% less food advertising in 2004 than they were in 1977. Children aged 2 to 11 saw an average of 2,724 food commercials in 2004, compared with 4,100 in 1977, according to a comparison of 1977 FTC data and recent Nielsen Media reports.

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