FTC: Food advertising to kids is down

07/15/2005 | Advertising Age (tiered subscription model)

A Federal Trade Commission report timed to coincide with a two-day workshop exploring possible links between food marketing and childhood obesity found children were exposed to 33% less food advertising in 2004 than they were in 1977. Children aged 2 to 11 saw an average of 2,724 food commercials in 2004, compared with 4,100 in 1977, according to a comparison of 1977 FTC data and recent Nielsen Media reports.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA