FTC workshop eyes food marketing

Federal Trade Commission Chairwoman Deborah Platt Majoras says the food industry is equipped to regulate itself with regard to advertising products to children, but it will need to move from the status quo if it is to avoid tougher government regulations. Majoras spoke yesterday at an FTC workshop to discuss food marketing and child nutrition. Critics called the industry's efforts to police its own food ads ineffective, but the food industry has said it will seek to strengthen its Children's Advertising Review Unit, and the Grocery Manufacturers Association has called for an expansion of the board's staff and budget.

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