By one measure, marketers' Web spends top TV, radio

07/15/2008 | Los Angeles Times (tiered subscription model)

Marketers in 2008 will allocate more of their ad budgets online ($105.3 billion), including spending on their own Web sites, than on TV, radio and movie spots ($98.5 billion), according to a new report by Outsell Inc. The survey of 1,088 U.S.-headquartered firms also found that marketers plan to increase their Net spending by 12.3% this year, and that 61.8%, or $61.5 billion, of their online budgets would be used for their own Web sites.

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