Sun Chips turns green efforts into more sales

07/15/2008 | Brandweek

Frito-Lay's Sun Chips brand has always tried to make its business environmentally friendly, most recently by adding solar power to its Modesto, Calif., plant. That commitment to the environment is paying off with sales up more than 17%. Gannon Jones, Frito-Lay's vice president of marketing, talks about how the company is making it work.

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