Will Anheuser deal mean ad account shifts?

07/15/2008 | Brandweek

Industry experts are speculating on what InBev's $52 billion purchase of Anheuser-Busch will mean for the ad agencies that handle A-B brands. InBev chief executive Carlo Brito told investors on a conference call that Anheuser-Busch marketing would not be cut. However, according to some observers, InBev historically has taken an active hand in adjusting the ad agencies and marketing budgets for the brands it acquires.

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