Compete offers new tool to track impact of display-ad campaigns

07/15/2009 | MediaPost Communications

Ad Impact is a new service from TNS Media unit Compete that is meant to track the effectiveness of display-ad campaigns by measuring user reactions other than ad clicks. The service tracks metrics such as branded site visits, the use of search phrases and visits to rival and third-party sites and social media, according to this article.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL