Dallas shop to match new client investments in social media

07/15/2009 | Advertising Age (tiered subscription model)

IMC2, Dallas, has launched the $500,000 Social Media Innovation Fund to spur new spending by marketers on social-media work that "creates brand impact and showcases our thought leadership and offerings." Under the program, the agency will provide up to $50,000 in matching funds for social-media projects from new clients or additional assignments from current accounts.

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Advertising Age (tiered subscription model)

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