Ford to promote Fusion model via multiplatform series

07/15/2009 | Mediaweek

Ford Motor is promoting the launch of its new model year Fusion with a 20-episode microseries to air on Spanish-language network Telemundo as well as on cable channel Mun2, Web site and mobile platform A La Mano. The series, described by Telemundo Chief Operating Officer Jacqueline Hernandez as a "mini novella," airs in three-minute episodes.

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