Holiday Inn steps up rebranding campaign

07/15/2009 | Brandweek

Nearly two years after changing its logo for the first time in 50 years, Holiday Inn is continuing its rebranding campaign with TV ads and ambitious renovation plans. The ad campaign focuses on changes at about 1,000 Holiday Inn and Holiday Inn Express locations, and parent company InterContinental Hotels Group says it plans renovations at 2,200 more hotels by the end of next year.

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