Using Twitter to sell out an event

07/15/2009 | BusinessWeek.com/Today's Tip blog

One of the advantages Twitter brings to the marketing table is the ability to spread the word about special events that businesses are sponsoring. Jack Mardack, marketing director for Eventbrite in San Francisco, offers six tips on using Twitter to sell out an event, including: creating a branded Twitter page, following people who can help and creating a unique "hashtag."

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