Coca-Cola executive talks social-media benefits

07/15/2010 | MediaPost Communications

Michael Donnelly, director of worldwide interactive marketing for Coca-Cola, says one benefit of social media is that it yields no-cost comments and contents from fans. "On Facebook alone, we get 5,000 mentions per day, 99.2% of which is popular," he said at a recent social-media conference.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA