Omnicom signs on to Google's display exchange

07/15/2010 | Wall Street Journal, The

Ad holding company Omnicom announced plans to buy online display advertising using Google's ad exchange, in an arrangement that is expected to involve hundreds of millions of dollars in ad buys on behalf of Omnicom clients such as PepsiCo and Anheuser-Busch InBev. The move represents a win for Google, which has been looking to diversify its ad revenue stream to involve display and video along with search. "We've turned the engineering fire hose at Google toward display advertising. This is really another milestone in our investment," said Google Vice President Neal Mohan.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY