Follow Stride's bouncing red ball

07/15/2011 | Adweek/AdFreak blog

Stride gum's latest banner-ad contest asks participants to keep their mouses planted on a red circle as it moves about the screen, with the winners getting, not cash, but kudos in the form of their names posted in the banner. The ad was created by JWT, New York, as part of its "Be Ridiculously Long Lasting" campaign.

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