Google imagines the future of mobile advertising

07/15/2011 | Adweek

Google is channeling more of its advertising investment dollars toward the mobile Web and tablets and less toward feature phones and applications, says Jason Spero, the company's head of mobile for the Americas. Speaking at an industry event in San Francisco, Spero said one challenge is to begin to think of the mobile market not as device-specific but rather as context-defined. Devices will change over time, he said, but consumers' more casual and on-the-go use of them will remain constant.

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