A new commercial featuring the Fiat 500 seeks to highlight the "Italian-ness" of the cars, according to Olivier François, chief marketing officer at Chrysler Group and head of the Fiat brand. The ad, titled "Immigrants," was created by the Richards Group in Dallas. In the spot, the cars make their way from the shores of Italy to New York City, seemingly by themselves.
Wave of Fiats hits U.S. shores in new ad
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