4 strategies for successful B2B marketing on LinkedIn

07/15/2013 | ClickZ

LinkedIn is the key social network for business-to-business marketers, and tailoring B2B efforts through strategies such as encouraging discussion and the sharing of content is vital, Roger Katz writes. Companies should target potential audience members by developing follower personas that can be targeted by industry, seniority and even location, Katz advises.

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