Crowdfunding a cake-pop business

07/15/2013 | Washington Post (tiered subscription model), The

Yael Krigman, a former law firm associate, has raised more than $70,000 on the crowdfunding platform Kickstarter for her cake-pop business. She did so by reaching out not only to her own personal network but also to people who had heard of her business through an organization for female entrepreneurs called Her Corner. Krigman is now searching for retail space in Washington, D.C.

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