Honda uses Vine for personalized ads

07/15/2013 | MediaPost Communications

Honda is using Twitter's Vine to deliver personalized video responses to tweets from customers who use the #wantnewcar hashtag, and it is creating cable TV, print and digital spots that play off of the tweets, including one from actor Neil Patrick Harris. The spots will run on broadcast and cable, and print executions will run in major magazines and newspapers.

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