How digital marketers should approach Latin American outreach

07/15/2013 | SmartBrief/SmartBlog on Social Media

Latin American audiences are an attractive target for social media marketers, as they are young, highly engaged and very mobile, writes Gaston Taratuta. Reaching that audience means being willing to adjust your content to appeal to the Latin American market, he writes. "Latin America has the fastest growing Internet population in the world. Now is the time for brands to tap into this engaged audience," Taratuta writes.

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