KitchenAid is among appliance brands investing heavily in the Web

07/15/2013 | Adweek

Three new ads in KitchenAid's "So Much More" campaign, from DigitasLBI, debuted last week on Hulu and BrightRoll's Web properties, with a broadcast run to follow. The campaign largely focuses on digital work, including social-networking posts, content on 10 partner blogs and digital ads for publications such as Food & Wine. Haier, another appliances company, has taken to digital to push its mobile application that helps consumers choose an air-conditioning system.

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