Macy's relies on social media and TV stars for back-to-school

07/15/2013 | MediaPost Communications

Macy's back-to-school efforts will rely heavily on social promotions coupled with TV tie-ins and in-store appearances from stars such as Raini Rodriguez and Calum Worthy of the Disney Channel's "Austin & Ally." Macy's promotions targeting teens will include a Teen Vogue-branded shopping day and an episode of "Pretty Little Liars" where characters are dressed in Macy's fashions, during which users can chat with a stylist on the TV show's Facebook page.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA