Mobile ads are commonly recalled, survey shows

07/15/2013 | MediaPost Communications

More than three-quarters of mobile Web users say they recall seeing a mobile ad in the past month, as do nearly half of all cellphone users, including those with feature phones, according to a Mintel survey. The rate of recall is highest in the 18-to-24 age bracket, at 91%. Growth is expected to accelerate as "consumers will still be acquiring their first smartphones and tablets through 2015," said Mintel senior analyst Billy Hulkower.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA