More than three-quarters of mobile Web users say they recall seeing a mobile ad in the past month, as do nearly half of all cellphone users, including those with feature phones, according to a Mintel survey. The rate of recall is highest in the 18-to-24 age bracket, at 91%. Growth is expected to accelerate as "consumers will still be acquiring their first smartphones and tablets through 2015," said Mintel senior analyst Billy Hulkower.
Mobile ads are commonly recalled, survey shows
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