Mojiva gets into real-time bidding for mobile ads

07/15/2013 | MediaPost Communications

Mocean is offering a real-time bidding ad marketplace through its Mocean Mobile unit. The company already serves 6,000 sellers and 100 demand-side platforms, along with dozens of agency trading desks and ad networks. "Our goal for the Mocean Mobile Exchange is simple: to leverage all of the demand-side sources already integrated within the Mocean Mobile platform in a parallel bid environment to create liquidity in the mobile ad marketplace," said Mojiva CEO Dave Gwozdz.

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