Pharma-FDA collaboration can boost DTC as public health tool

07/15/2013 | Medical Marketing & Media

The FDA can make a difference in direct-to-consumer communications by working with the pharmaceutical industry, writes Peter Pitts, president of the Center for Medicine in the Public Interest and a former associate commissioner at the FDA. Both parties can transform DTC into a more persuasive, accurate and potent tool that will benefit public health, he writes.

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