Social media response time: 30 minutes

07/15/2013 | B2C Marketing Insider

If a customer complains about your service or product on social media, you really should respond within half an hour to apologize and try to resolve the issue, writes Kena Amoah with Nevahold, a company that sells its ability to amplify customers' complaints and praises on social media. "After a few interactions on social media with your customers, you will know which channels they prefer to use for certain complaints," Amoah writes. "Be sure to put the necessary measures in place to meet your customers on those channels."

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