States launch ads for health insurance exchanges

07/15/2013 | Kaiser Health News

Colorado, Connecticut, Kentucky and Oregon are among the states launching advertising campaigns for Affordable Care Act insurance exchanges, and campaigns in Hawaii and Vermont are expected soon. The campaigns include television, radio, newspaper, billboard and social media components and target people who have had difficulty obtaining insurance in the past. The campaigns are state-centric and do not emphasize the federal law or its mandate for all Americans to carry health insurance.

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Kaiser Health News

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