Stop being so disruptive

07/15/2013 | CNNMoney/Fortune

In innovation circles, people like to talk about "disrupting" existing ways of doing business -- but "disruption" isn't necessarily a good thing or something to be aimed for, writes Ryan Bradley. Disruption is necessarily messy and chaotic, and the changes it brings aren't always improvements. "[C]onsider what it is you are breaking, and how you are breaking it, and if in fact 'disrupt' is the right word to use. Most of the time, it isn't," Bradley writes.

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