Using gamification to keep reps focused

07/15/2013 | Sales Benchmark Index

Sales representatives face many distractions, but you can help them stay focused by using a technique called gamification, writes Mark Synek. "[S]ales gamification helps build a culture that values winning," he writes. "Intrinsic motivation is much more powerful than external stimulus." Synek explains the phases involved in implementing a successful gamification initiative.

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