Why feeding food allergies might make financial sense

07/15/2013 | QSR Magazine

The recent efforts by restaurants to feed consumers' growing desire for healthier fare may be crowding out menus aimed at safely feeding the 5% of the U.S. population that suffer from food allergies and celiac disease, said AllergyEats CEO Paul Antico, a move that may be costing them repeat business. "The word of mouth and the sense of community between those with food allergies are very high," he said. "Once people with food allergies find a restaurant that can cater to them well, it relieves them. They go back fairly often."

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