Facebook ads deliver, says Gary Vaynerchuk

07/15/2014 | eConsultancy.com

Gary Vaynerchuk, CEO of VaynerMedia, says in this interview that Facebook marketing is a powerful tool that can successfully use creative to reach specific target audiences. He stressed that businesses using Facebook should always focus on sales and brand building, not on soft metrics, and that, especially given Facebook's recent algorithm changes, they should never rely on organic reach alone.

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