Google exec: Focus on an integrated message, not the medium

07/15/2014 | (Singapore)

Marketers should integrate campaigns across platforms and develop strategies that emphasize the message, not the medium, says Simon Kahn, Google's Asia-Pacific chief marketing officer. "There are so many touch points in any given day where you have the opportunity to talk to consumers," Kahn said.

View Full Article in: (Singapore)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO