How CMOs should approach leadership amid new marketing landscape

07/15/2014 | iMedia Connection

Chief marketers must rethink management to account for the vast, changing marketing environment, writes Rick Webb, vice president of people operations for Percolate. CMOs must place technology at the core of marketing. Consider working with consultants and vendors who understand your workflow, can provide outside expertise, and can procure the right solutions to help achieve your objectives.

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