KLM study finds social interactions affect brand reputation

07/15/2014 | Forbes

Customers' interactions with KLM Royal Dutch Airlines on social media are positively correlated to their perception of the brand's reputation, according to a study by VU University Amsterdam. More active social media users were also more likely to interact with the airline's social presence, it found.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY