Magna Global, ABC to test programmatic digital-video ad buys

Magna Global will purchase digital video ads from ABC's new programmatic sales program as part of an eight-week trial. Ads will run during streams of ABC's top shows, with Magna testing the use of its own data to optimize the campaign. "We want to make it easy and find a more sophisticated way to apply targeting and data in day-to-day business with us," said ABC Television Network's Adam Gerber, vice president of sales development and marketing.

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