We're meeting fans however they engage, marketers say

07/15/2014 | Adweek

Ultimate Fighting Championship fans skew young, so it's no surprise that President Dana White was early to Twitter. Sports marketers say they are engaging on every device possible as fans find more ways to follow their favorite teams. "There's all sorts of ways to reach people, but a great creative message, wherever it happens to be, is the real stopper and the equalizer," says John Miller, chief marketing officer of NBC Sports Group.

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