Can Twitter dial into TV viewers?

07/16/2007 | Wall Street Journal (free content), The

TV networks are experimenting with the fashionable and new social network Twitter, which allows users to reach out to groups of contacts via 140 character communiques delivered via text message or e-mail. While Twitter doesn't yet boast a big user base, the technology allows for frequent interactions with interested and connected fans.

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Wall Street Journal (free content), The

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