Net video ad's day is coming

07/16/2007 | Bloomberg Businessweek

Although Net video ads are projected by eMarketer to increase from $775 million to $4.3 billion in four years, they still only will represent $1 of every $10 spent on Net ads. By 2011, however, the segment is expected to begin to vie with TV for predominance as a wealth of online video ad formats further blur the lines between platforms, according to eMarketer senior analyst David Hallerman.

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