"Stinginess" no longer cool for German electronics marketer

07/16/2007 | NYTimes.com

With the German economy once again firing on all cylinders, electronics marketer Saturn has decided to drop its six-year-old tagline -- "Stinginess is cool!" as well as the shop that created it, Jung von Matt, Hamburg, in favor of Scholz & Friends, Berlin. The slogan became a catchphrase during the country's earlier economic slowdown, but doesn't apply to the current boom, according to this article.

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