Suzuki picks Siltanen to handle auto account

07/16/2008 | Advertising Age (tiered subscription model)

Independent Siltanen & Partners Advertising, Marina del Rey, Calif., has landed the auto account for American Suzuki Corp. Eight-year incumbent Dentsu Next, Brea, Calif., will continue to handle Suzuki's motorcycle and ATV business. TNS Media Intelligence estimates Suzuki's U.S. measured media spend at $118 million for 2007.

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