Coke's new hit touts brand on the sly

07/16/2009 | NYTimes.com

The song "Open Happiness," crafted by a group of leading popular musicians including Patrick Stump of Fall Out Boy and Cee-Lo Green of Gnarls Barkley, doesn't mention Coca-Cola, even though it's at the centerpiece of the brand's Open Happiness campaign. The song is featured in a cinema ad that includes the briefest glimpse of a Coke can.

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