Eye-tracking study shows how users view search ads

07/16/2009 | MediaPost Communications

Nearly two in three users look at sponsored ads in search results within the first 10 seconds, according to a study using eye-tracking technology from Oneupweb. The research, which was done on Facebook, Twitter and YouTube, also found results frequently are not scanned in their order and that sponsored ads were viewed ahead of the third or fourth search result.

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