How to work with bloggers

07/16/2009 | iMedia Connection

This article looks at ways to partner with bloggers for "sponsored conversations," with the goal of touting a brand in a way that doesn't feel like a traditional advertisement. But this sort of integration doesn't mean the old rules are out the window. Experts agree disclosure of relationships between brand and bloggers are essential to preserving credibility.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY