New study divides shoppers by behavior

07/16/2009 | Hub (N.J.), The

A Henkel Consumer Goods study of consumer behavior looked at three years of data and divided shoppers into three categories based on behaviors. "Shoptimizers" are influenced by pre-shopping stimuli such as coupons and circulars. "Mainstreeters" are sensitive to in-store promotions, and "Carefrees" ignore prices and buy what they want.

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Hub (N.J.), The

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