Poll: Most drug ads are effective, but online strategies lag

07/16/2010 | MediaPost Communications

A large majority of consumers feel they get useful information about a prescription drug's benefits and risks from TV and print advertising, according to Prevention magazine's latest survey about direct-to-consumer advertising. Meanwhile, only 37% of respondents reported learning about a drug's risks from online ads, while 54% said online ads had communicated information about the benefits.

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