Shopkick to unite smartphones with retail deals

07/16/2010 | Wall Street Journal, The

Entrepreneur Reid Hoffman is teaming up with Greylock Partners with a $15 million investment in Shopkick, which creates smartphone applications that offer product information and coupons when users check in at a store with their cell phones. Hoffman's partnership with Greylock is the third time he has teamed up with the company. Hoffman, 42, is the founding chief executive officer of LinkedIn.

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